How to Write Successful Blog Post

How to Write Successful Blog Post

Most businesses are not writing and structuring their company Blog posts correctly.

Blog postings can deliver traffic through organic ranking, create sales leads and boost revenue… when created correctly.

Below are 7 key tips for turning your well-written Blog posts into a marketing vehicle that increases website traffic, leads, and revenue.

Writing a Blog post is probably the best and the quickest way for companies to spread the word about their brand, develop authority in the eyes of customers, and with Google. However, writing a random Blog post without a goal won’t do you any good.

A Blog Posts Must Have a Measurable GOAL

What? Posting on a Blog isn’t just for fun and entertainment?

 

Each Blog post should have the potential to rank on Google and generate traffic. You need traffic… without it, a Blog post is useless. The purpose of writing a Blog is so that people will see what you write.

It sounds very simple but how do you write a post that will get traffic?

Know the purpose of each post and have a plan for how that post is going to generate traffic and ultimately reach your marketing goal.

Know the Intent of the Target Audience

Who is the Blog post targeting? 

Is it written for a consumer doing research? Maybe for someone who is ready, with wallet in hand, to buy your product or service?

Notice that people are searching Google with different intentions and that they are at different places within the sales cycle or sales funnel. One is ready to buy, one is researching…

and there are  also consumers searching with intentions someplace between the ‘buy’ and ‘research’ phase.

 

Where in the sales funnel do you want your target market to be when they first interact with the Blog? Focus on writing for an audience that is within the targeted stage of the sales cycle.

Which Keyword Do You Want The Blog Post To Rank For?

For each Blog post first, determine which keyword(s) you want the Post to show up for in a Google search. We want people to find and read your Blog.

In order to select this keyword and write content to rank for this word, we will need to do a little bit of research.

1. Do keyword research for ideas.
2. How much search traffic does the keyword get?
3. Is it worth ranking for that word?
4. What is the audience searching for this word?
5. Where in the sales cycle are people searching for this keyword?
6. What is the competition like to rank for this keyword?

 

Base the Blog Post on fulfilling the keyword query. Yes, people enter keywords into a search engine to either solve a problem, gain information or research products or services.

Typically, the web page that solves the query the best, ranks the highest. The goal of Blog writing and content creation is to deliver solutions to web users.

Not solving the query creates bounce backs telling Google not to rank your Blog high. It might be the most optimized post, have the longest content, or have the greatest photos but… if you don’t solve the search query users will click away and continue searching to find what they need.

 

Don’t send site visitors back to Google! Understand the search intent of the keyword to reduce bounces and remain ranked high.

How Do We Know What The Search Intent is?

Google tells us what the search intent is just by looking at the websites it returns in search results.

The kind of content that is returned in the top 10 results for a specific search query gives a good idea of what users like.

Let’s say that the keyword is “65lb braid fishing line”.

The results that Google returns are all product pages selling that very specific fishing item. A Blog post with a 2000 word article about “65lb braid fishing line” probably would not rank well. Why? The user intent of this search term is to buy and not educate with information.

The keyword they entered to search Google was so specific that we know the searcher is already educated in this market and they are ready to buy. A longer informative article would bore them and it isn’t what they want.

 

A search term for “when to use blue braid fishing line” is an information search and Google returns articles for this but not very many product pages.

 

With a few quick searches we can see what the user is looking for when they search for specific words. Google returns what users want by qualifying results based on the bounce rate of those pages.

These pages would not be ranked high if users were bouncing off of their pages and not happy with the content.

It works like this:

1. A web searcher clicks on a highly ranked web page that Google returns in a search result

2. The user visits the page but it doesn’t offer what they were looking for

3. Web user returns to Google to continue searching